Random Old-School Ad: HOSOI Skateboards
Written on July 12, 2008
I scanned in a bunch of old-school skateboarding ads from the 80’s, so I’ll post them regularly as time permits. The first one is a classic Christian Hosoi ad from 1986. It was one of those early ads that was all about image rather than the act of skateboarding itself. What I find pretty interesting is the dot-com-era abbreviation of “Skateboards” in the ad as “SKTBRDS”. In this age of eliminating extraneous vowels (Flickr, Tumblr, etc.) in the name of edginess, Hosoi and his pop were way ahead of the game.
